A lot of advice about making money online starts with some version of "quit your job, go all in." Iman Gadzhi's message ahead of Side Hustle Summit is the opposite: keep the job, build the second income stream around it.

The Case Against Quitting First

The reasoning is simple. Betting everything on an unproven income stream before it's actually earning anything puts real pressure on decisions that work better without pressure. Most people who succeed at building something on the side did it in the hours they already had, not by removing their safety net first.

Having only one income stream is treated here as the riskier position, not the safer one. A job covers the bills while something new gets built next to it. If it works, the second stream can eventually replace the first. If it doesn't, nothing about the person's stability was ever on the line.

What This Looks Like in Practice

Side Hustle Summit, the free five-day event Iman is co-hosting with Russell Brunson from September 6-13, is built entirely around this idea. Nothing taught during the week requires leaving a job, showing up on camera, or having money saved up to start. The target is a few hours a week, on the side, around whatever someone's schedule already looks like.

That's a deliberate contrast to how a lot of "start a business" advice gets framed, as an all-or-nothing leap. This isn't that.

Who This Is Actually For

This framing is aimed specifically at people who've thought about building something online but held back because the leap felt too big. Full-time employees who aren't ready to leave their job. People without savings to fall back on if a new venture fails. People who've watched others take the "burn the boats" route and decided that wasn't for them.

None of that is treated as a disqualifier here. It's treated as the normal starting position for most people.

Quick FAQ

Do I have to quit my job to do this?

No. The entire approach is built around keeping your job while building something on the side.

How much time does it take?

A few hours a week after the event, roughly 1-2 hours a day during the five live sessions.

Is this free to attend?

Yes, no credit card required to register.